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How To Create A Vodka Brand

The opportunity in the global wine and spirits sector is on fire.  You have probably heard of some pretty amazing success stories in the mainstream media regarding celebrities and entrepreneurs making their way into the ever growing wine & spirits industry.

There is quite a bit of data available to provide a comprehensive overview of the global spirits world.

The global spirits sector was valued at $689.1 billion USD in 2017 and is forecast to record a CAGR of 4.5% in value terms during 2017–2022.  So as you can see, the time to enter is now.  Asia-Pacific was the largest market for spirits, accounting for a 57.8% share of total value sales in 2017. The UK emerged as the largest market in Western Europe with a value share of 24.4% in 2017, while the UAE was the largest in the MEA region with a value share of 61% in 2017.  The US market consistently acts as a trendsetter market for global brands and is at the front of the market push as well.

Premier Innovations Group can work with you to show you how to create a vodka brand as well as any other alcoholic beverage brand in the industry.  We are one of the leaders in alcoholic beverage brand development and have the ability to bring you award winning formulas in any category including vodka, whiskey, rum, gin, tequila, cognac, scotch, wine, champagne and more.  With brand acquisitions now in the Billions of dollars, you may want to take a serious look into creating your own. And here’s how:

We provide a start to finish solution and can help you take your project from concept to reality for a fraction of the time and money, because we handle every step of the process in house. We are truly a one stop shop for alcoholic beverage brand building.  We have the relationships to scale your business worldwide.

Award Winning Spirits Formulas Made From Scratch

Premier has a global network that solidifies us as leaders in beverage development, alcohol formulation, full packaging design, sourcing, importing, exporting, TTB services and so much more. From designing the perfect brand identity and packaging, to knowledge of the market place, to years of sales experience & industry relationships.

We create innovative packaging that will stand out on the shelf, we source the finest ingredients in the world for the perfect tasting formula, and navigate shipping logistics, federal clearances, wholesale and distribution.

Custom Glass Bottle Manufacturing And Stock Bottles Available

Our expertise does not stop there.  We specialize in event based marketing and activations to engage the consumer personally, so they can see, touch and taste your brand! On and off premise! After all, once you have this amazing product, you are going to want everyone to try it!

Our ability to place your brand in major media outlets and videos will create worldwide awareness and get your product in the mainstream. Wouldn’t you love to see your vision come to life on the big screen?

The best design, the finest ingredients, the highest quality packaging and the best team in the business, we have you taken care of from start to finish, and we have the satisfied clients to prove it. That is how Premier brand building is raising the bar in the spirits industry. If it sounds too good to be true, try us. Let’s hear your ideas.

Brand Development Experts Who Specialize In Spirits Brand Packaging

And if you already have a brand and need help growing awareness or cutting costs, we also private label and can improve your current brand packaging while saving you costs on glass & materials.

Don’t sit on the sidelines and listen to multi million dollar brand buyouts. Take the first step toward launching your brand. Contact us to see if you qualify for a free personal consultation from our executive team today.

Leaders in alcoholic beverage brand creation and development.

Read through our 7 step process to take you from concept to completion on how to start a spirits brand HERE.

Pop’s Whiskey Announcement

A whiskey story…  We at Premier Wine & Spirits recently secured a new client based in Philadelphia who contracted us to create his whiskey brand from scratch. Our company has been doing more and more brand building and sourcing for products within our industry and this is one of 4 brand builds Premier has done in the past two months alone.

This project was unique in the fact that our client had a very specific story he wanted to tell through the packaging and taste of the product. Jason (the brand owner) wanted to create an Irish whiskey that shared the story of his ancestors’ immigration from Ireland to the United States. He wanted this conveyed in not only the formulation but in the label design as well. So Jason and our CEO, Noah traveled to Ireland to visit one of the oldest and most acclaimed whiskey distilleries in the world, where they formulated the perfect blend to use for this project.  This distillery has created countless award winning formulas and it is a true honor to work with them.  The whiskey will originate in Ireland and be shipped to the US, where it will be aged in American bourbon barrels for the finishing touch. Just as his ancestors originated in Ireland and traveled to the US for opportunity, where their roots took hold to build a better life. So when I started to conceptualize the design, it needed to be just as customized to the story as the whiskey itself. Jason wanted to pay homage to his great grandfather Pop’s McCann by naming the brand after him, as well as featuring his likeness on the bottle itself.

Pop’s McCann

So with the name Pop’s Whiskey in mind, and a vintage photo of great grandfather McCann himself, the creative process begins.

We wanted a thick, weathered paper for the label to represent the “traveled” nature of the brand. I pulled together a list of elements that rang true to the story being told. An imprinted image of the historic coffin ships that Jason’s ancestors sailed on from Ireland to the US.

The fleur de lis in the background to represent their arrival to the southern NOLA port. Laser etched Gaelic Irish crosses representing their true Irish ancestry and “Jeff Cap” debossed on the top of the cap accompanied by the saying, “It’s Where I Hang My Hat”.

Jason could not have been more excited with the final product and we could not be more proud to tell his story by creating a brand that truly encompasses the past, present and future of his personal journey. Pop’s Irish Whiskey has become more than a product, but a true embodiment of one family’s voyage, conveyed through a whiskey story.

As the brand build comes to completion, Jason has informed us that he is so pleased with the process that he has invited our company Premier Wine & Spirits to become an equity partner in the brand. Which brings me to announce that Premier will now be part owner as well as representing Pop’s Irish Whiskey worldwide. The product is being launched in Pennsylvania as we speak, and we strongly recommend you pick a bottle up for yourself and give it a try. It is a truly unique brand with an equally remarkable story, as you now know.

On the road.

We are also currently in the process of 3 more brand builds for clients from all areas of the globe, and with such a focus on building brands for others, we will keep you in the loop on all the big announcements and product launches to come!  With our new partnerships and facility capabilities we have become a true one stop shop for any and all needs in the wine & spirits industry.  With everything that is going on it is hard to keep everyone up to date on things, but you can read all about our latest projects on our completely revamped website HERE.

-Frank Bachurski – Vice President