Diageo sells 19 brands to Sazerac for $550 million

Beverage industry master company Diageo is selling 19 of its brands to US based company Sazerac in $550 million deal.  Reasoning for this is said to be that Diageo is increasing its focus on premium spirits.

Diageo sells 19 brands to Sazerac for US$550m

Diageo sells 19 brands to Sazerac for US$550m

This transaction is expected to take place in early 2019 and will net Diageo over $436 million after taxes and other costs.

Some of the brands that will be included in the sale are Meyer’s Rum, Romana Sambuca, Seagram’s VO, Seagram’s 83, and Seagram’s Five Star, Parrot Bay rum, Popov Vodka, Yukon Jack, Goldschläger, Stirrings mixer, Scoresby blended Scotch, Black Haus, Peligroso Tequila, Relska Vodka, Piehole whiskey, Booth’s gin and John Begg blended Scotch.

Diageo sells 19 brands to Sazerac for US$550m

Diageo sells 19 brands to Sazerac for US$550m

Ivan Menezes, chief executive of Diageo, said: “Diageo has a clear strategy to deliver consistent efficient growth and value creation for our shareholders.”

“This includes a disciplined approach to allocating resources and capital to ensure we maximize returns over time.”

“Today’s announcement is another example of this strategy in action. The disposal of these brands enables us to have even greater focus on the faster growing premium and above brands in the US spirits portfolio.”

Jake Wenz, Sazerac’s chief operating officer, added: “We are delighted to acquire these iconic brands from Diageo and are looking forward to working closely with our wholesalers and customers to provide the focus to maximize the full global potential of the brands.”

Create Your Own Wine & Spirits Brand Today

Create Your Own Wine & Spirits Brand Today

Interested in getting in on the exciting and lucrative world of creating your own wine, spirit or alcoholic beverage brand?  Then you are in the right place.  Premier Wine & Spirits is a one stop shop wine & spirits development agency that can create your brand for you.  Start to finish. 

If internationally awarded wine and spirits are something that you are interested in pursuing, contact Premier Wine & Spirits for a free consultation today.  We have the knowledge, resources and passion to make your vision a reality.  And we have an award winning palate.

Email Premier’s Vice President Frank Bachurski at Frank@PremierInnovationsGroup.com or Officers@PremierInnovationsGroup.com

Premier Wine & Spirits is a multi-faceted alcoholic beverage umbrella corporation that creates, develops and imports a wide range of alcoholic beverage brands. Premier has a global network conducive to beverage product distribution, alcoholic beverage formulation, full packaging sourcing from start to finish, brand development and all importing/exporting logistics and TTB services. Premier owns their own brands, but also provides these services to other companies that have or wish to develop brands, private label or want to improve their current price structure and brand packaging.

Amazon Launches Its First Private Label Whiskey

Amazon Launches Bowmore Whiskey

Amazon Launches Bowmore Whiskey

Not only does Amazon now deliver wine and spirits right to your door, but now they have taken it a step further.  Yes Amazon has now too released their very own brand in the whiskey category, following the slue of celebrities and mainstream companies jumping on the ever so lucrative liquor train.

Behold the first exclusive bottling of a single-malt scotch by Bowmore & Amazon.  This limited-edition product was apparently matured in French oak barrels and is bottled at 48.9% ABV.  Given Amazon’s reputation for success, this is obviously a must try.

The bottle is said to feature aromas of candied apple, honey and light peat smoke, with a palate of “rich toffee, wild honey and exotic spices.”  It is available for $153/bottle.

You can see where Amazon is headed with this release, and I think we can foresee a bright future in wine & spirits for this worldwide retail giant.

As of right now this limited release will only be available in the U.K., Germany, Spain, Italy, France and Japan.  But if their track record is any indicator of growth and expansion, we will all be seeing this brand on local store shelves soon I am sure.

Create Your Own Wine & Spirits Brand Today

Interested in getting in on the exciting and lucrative world of creating your own wine, spirit or alcoholic beverage brand?  Then you are in the right place.  Premier Wine & Spirits is a one stop shop wine & spirits development agency that can create your brand for you.  Start to finish. 

If internationally awarded wine and spirits are something that you are interested in pursuing, contact Premier Wine & Spirits for a free consultation today.  We have the knowledge, resources and passion to make your vision a reality.  And we have an award winning palate.

Email Premier’s Vice President Frank Bachurski at Frank@PremierInnovationsGroup.com or Officers@PremierInnovationsGroup.com

Premier Wine & Spirits is a multi-faceted alcoholic beverage umbrella corporation that creates, develops and imports a wide range of alcoholic beverage brands. Premier has a global network conducive to beverage product distribution, alcoholic beverage formulation, full packaging sourcing from start to finish, brand development and all importing/exporting logistics and TTB services. Premier owns their own brands, but also provides these services to other companies that have or wish to develop brands, private label or want to improve their current price structure and brand packaging.

How To Create A Vodka Brand

The opportunity in the global wine and spirits sector is on fire.  You have probably heard of some pretty amazing success stories in the mainstream media regarding celebrities and entrepreneurs making their way into the ever growing wine & spirits industry.

There is quite a bit of data available to provide a comprehensive overview of the global spirits world.

The global spirits sector was valued at $689.1 billion USD in 2017 and is forecast to record a CAGR of 4.5% in value terms during 2017–2022.  So as you can see, the time to enter is now.  Asia-Pacific was the largest market for spirits, accounting for a 57.8% share of total value sales in 2017. The UK emerged as the largest market in Western Europe with a value share of 24.4% in 2017, while the UAE was the largest in the MEA region with a value share of 61% in 2017.  The US market consistently acts as a trendsetter market for global brands and is at the front of the market push as well.

Premier Innovations Group can work with you to show you how to create a vodka brand as well as any other alcoholic beverage brand in the industry.  We are one of the leaders in alcoholic beverage brand development and have the ability to bring you award winning formulas in any category including vodka, whiskey, rum, gin, tequila, cognac, scotch, wine, champagne and more.  With brand acquisitions now in the Billions of dollars, you may want to take a serious look into creating your own. And here’s how:

We provide a start to finish solution and can help you take your project from concept to reality for a fraction of the time and money, because we handle every step of the process in house. We are truly a one stop shop for alcoholic beverage brand building.  We have the relationships to scale your business worldwide.

Award Winning Spirits Formulas Made From Scratch

Premier has a global network that solidifies us as leaders in beverage development, alcohol formulation, full packaging design, sourcing, importing, exporting, TTB services and so much more. From designing the perfect brand identity and packaging, to knowledge of the market place, to years of sales experience & industry relationships.

We create innovative packaging that will stand out on the shelf, we source the finest ingredients in the world for the perfect tasting formula, and navigate shipping logistics, federal clearances, wholesale and distribution.

Custom Glass Bottle Manufacturing And Stock Bottles Available

Our expertise does not stop there.  We specialize in event based marketing and activations to engage the consumer personally, so they can see, touch and taste your brand! On and off premise! After all, once you have this amazing product, you are going to want everyone to try it!

Our ability to place your brand in major media outlets and videos will create worldwide awareness and get your product in the mainstream. Wouldn’t you love to see your vision come to life on the big screen?

The best design, the finest ingredients, the highest quality packaging and the best team in the business, we have you taken care of from start to finish, and we have the satisfied clients to prove it. That is how Premier brand building is raising the bar in the spirits industry. If it sounds too good to be true, try us. Let’s hear your ideas.

Brand Development Experts Who Specialize In Spirits Brand Packaging

And if you already have a brand and need help growing awareness or cutting costs, we also private label and can improve your current brand packaging while saving you costs on glass & materials.

Don’t sit on the sidelines and listen to multi million dollar brand buyouts. Take the first step toward launching your brand. Contact us to see if you qualify for a free personal consultation from our executive team today.

Leaders in alcoholic beverage brand creation and development.

Read through our 7 step process to take you from concept to completion on how to start a spirits brand HERE.

Noah Cohen – Premier CEO

Noah Cohen – Featured CEO of Premier Innovations Group / Premier Wine & Spirits.

Noah Cohen – Pittsburgh, PA – Premier Innovations Group CEO – Premier Wine & Spirits

Noah Cohen, an entrepreneur with over 17 years experience in start-up development, founded Premier Innovations Group in 2007 by integrating a strong cultural foundation while developing a team of experts to compliment his sales and relationship driven style. Mr. Cohen assembled the Premier team and developed a master umbrella wine and spirits company fostering vast global relationships for all aspects of alcoholic beverage development. This strategy allowed Premier Innovations Group to move all brand development in-house, enabling the company to quickly grow brand awareness and market share with their private label beverage brands and clients.

At the age of 37 Noah Cohen based in Pittsburgh, PA has already been involved in the development of over 20 start-up projects in a broad range of industries including technology, retail, real estate, bars and restaurants, chemical products, direct sales, advertising, music, nonprofit philanthropy and entertainment. Mr. Cohen currently runs the day-to-day operations and oversees Premier’s core team of officers while building strong worldwide relationships and connecting people to help them achieve their passion.

Premier Innovations Group’s dedicated team is now providing a rare opportunity to those looking to develop and launch their own alcoholic beverage brands.  Noah Cohen (CEO/Founder) will personally find the best deals for the best quality formulas using the finest ingredients, and Frank (Vice President) is hands on with every project from start to finish, managing every detail of the brand development process.

Noah Cohen - Pittsburgh, PA - Premier Innovations Group CEO - Premier Wine & Spirits

Noah Cohen – Pittsburgh, PA – Premier Innovations Group CEO – Premier Wine & Spirits

More About the Premier Wine & Spirits Opportunity:

If internationally awarded wine and spirits are something that you are interested in pursuing, contact Premier Innovations Group for a free consultation today.  We have the knowledge, resources and passion to make your vision a reality.  And we have an award winning palate.

Email Premier’s Vice President Frank Bachurski at Frank@PremierInnovationsGroup.com

Premier Innovations Group is a multi-faceted alcoholic beverage umbrella corporation that creates, develops and imports a wide range of alcoholic beverage brands. Premier has a global network conducive to beverage product distribution, alcoholic beverage formulation, full packaging sourcing from start to finish, brand development and all importing/exporting logistics and TTB services. Premier owns their own brands, but also provides these services to other companies that have or wish to develop brands, private label or want to improve their current price structure and brand packaging.  (Article features Noah Cohen Pittsburgh, PA – CEO / Founder Premier Innovations Group. Noah Cohen – Premier CEO )

 

Create Your Own VodkaCreate Your Own WhiskeyCreate Your Own GinCreate Your Own TequilaCreate Your Own RumCreate Your Own WineCreate Your Own ChampagneCreate Your Own CognacCreate Your Own Liquor.  – Noah Cohen Pittsburgh.

Cosmopolitan Diva Sparkling Wine Flavors Launch In US

Premier Innovations Group will now be launching all four flavors of Cosmopolitan Diva Sparkling Wine in select cities throughout the United States.  This comes following tremendous growth in brand awareness and a quickly spreading demand for product.

Premier Innovations Group was first introduced to the Cosmopolitan Diva Sparkling Wine brand in 2016. Immediately upon reviewing and tasting the product our team knew that there was a distinct opportunity and placement for the brand in the current US market. The packaging was a perfect fit to attract multiple demographics, including but not limited to the following: Females age 21-65. Session beverage drinkers. Nightlife and socialite demographic. Service industry members and more. In addition to the packaging being a lightning rod for attention in the market, the taste profile was mild & fruity, making it very easy to consume, and the abv was low proof which makes it a repeat volume seller.

Premier presented the brand to the Pennsylvania Liquor Control Board in 2016 with Cosmopolitan Diva having no prior track record or sales anywhere else in the US. The state of PA loved all aspects of the product, from imagery, to taste, to price point.

In 2017 Premier got Cosmopolitan Diva approved for a 3,000 case initial order. The order was scheduled for a February-March 2017 delivery. This is a significant first order for new brands in the state of PA which showed the company’s confidence in the brand. This order was for just the original pink bottle version of the product (as shown below).

The product was distributed to 237 of the 600 existing PA wine & spirits stores which is also a high rate of distribution for a new product.

Much to everyone’s delight, Cosmopolitan Diva sold an astonishing 3,000 cases in less then 4 months with a sell through rate of 1,000 cases per month. What is even more impressive is that this was done with no marketing budget whatsoever. Much of the products success was attributed directly to the look of the brand, taste of the brand, and strategic floor placement in the off premise stores it was distributed to.

Premier received an enormous spike in social media inquiries and requests for the product from consumers in PA and with some support, the product was completely sold out by late June/early July.

With this successful case study under our belt, Premier re-approached the state of PA for another purchase in late June and received another 3,000 case order for delivery of the custom limited edition white holiday bottles (as shown below). We delivered the order and the inventory hit shelves in November of 2017.

This SKU sold out again at an astounding rate, even with the hundreds of holiday wine competitor products surrounding it. In fact, in some of the largest individual store locations it was top selling sparkling wine in the whole store, again with no marketing budget behind it at this time. The product was completely sold out by early February of 2018 and sold over 2,000 cases in December 2017 alone.

Most recently, Premier approached the state of PA in February 2018 to secure an order of both the original Cosmo Diva bottle, as well as all of the flavors. We received an order for August 2018 delivery for all available stores. We expect to sell out in two months max.

Premier will now have the Cosmopolitan Diva brand on regular order in the state of PA after the sell through of 9,000 12 bottle cases in one state.

We personally have never seen a product sell this fast with this type of repeat customer generating such immediate brand loyalty. We couldn’t be happier with the results and we could not be more proud to represent the growing Cosmopolitan Diva brand throughout the United States as the exclusive importer of the brand. As we enter more and more markets we expect these results to build and continue.

More About the Premier Wine & Spirits Opportunity:

If internationally awarded wine and spirits are something that you are interested in pursuing, contact Premier Innovations Group for a free consultation today.  We have the knowledge, resources and passion to make your vision a reality.  And we have an award winning palate.

Email Premier’s Vice President Frank Bachurski at Frank@PremierInnovationsGroup.com

Premier Innovations Group is a multi-faceted alcoholic beverage umbrella corporation that creates, develops and imports a wide range of alcoholic beverage brands. Premier has a global network conducive to beverage product distribution, alcoholic beverage formulation, full packaging sourcing from start to finish, brand development and all importing/exporting logistics and TTB services. Premier owns their own brands, but also provides these services to other companies that have or wish to develop brands, private label or want to improve their current price structure and brand packaging.

Stateside Urbancraft Vodka – Federal Distilling

Stateside Urbancraft Vodka – Federal Distilling

As a growing company in the wine & spirits industry we find it necessary to keep an eye out for up and coming brands that are making waves in their category.  Craft spirits are growing at a tremendous rate and some of the most interesting products I’ve personally come across have been from small batch, artisan distilleries that are very passionate about what they do.  So when I started hearing more and more about Stateside Vodka out of Philadelphia, PA it was only right that I check it out for myself.  After all, Premier is based in PA as well so of course it helps to know your neighbors and support local.  As it turns out, Stateside Vodka is also expanding and opening a tasting room in Pittsburgh, right in the heart of Lawrenceville.  I stopped down to pick up a couple of bottles and from the looks of things I am sure they are going to quickly become a new Pittsburgh favorite in no time.

Here are some product details that I’m sure Stateside Vodka would want you to know:

The product is labeled as 100% gluten free and made from a non gmo corn that they source from Indiana.  They use a chilling system to chill the vodka before they push it through a carbon filter as well.  On top of that, they actually pump medical grade oxygen into the stills that increase production time.  Very hands on and intricate process.

Two brothers started the company about 5 1/2 years ago in their parents basement. Years later they now have a 7,000 sq foot distillery in the Kensington area of Philadelphia, PA.

Pittsburgh is their next hub, with the new tasting room opening next week, which they will have open on the weekends to sell bottles of product, shot, etc.

For more information on Stateside Vodka and their locations, stop by their website and get to know this brand a little better.  I doubt it will be the last time you hear their name.  www.StatesideVodka.com

25 Celebrity Owned Alcohol Brands

Celebrities and alcohol! Nothing new to the world but the impact continues to impress and the list continues to grow!  Many brands have cashed in on their celebrity endorsements when it comes to celebrity based marketing campaigns, and now it has gone a step further.  Celebrities and their agents are identifying that not only can they benefit from putting their face to a liquor brand, but they can own one as well!  A true recipe for success right?  Well usually, but not always, as you will see in the list below.  New celebrity brands are popping up all the time and there are some celebs getting involved that you might not have guessed.

Which celebrity do you want to launch their own alcohol brand?

Are you interested in creating your own brand?  Premier Wine & Spirits can make your vision a reality with our Create Your Own Brand progam.

AC/DC – Thunderstruck Tequila.

Adam Levine & Sammy Hagar – Santo Mezquila (mescal & tequila)

Bethenney Frankel – SkinnyGirl

Blake Shelton – Smithworks Vodka

Bon Jovi – Diving Into Hampton Water Rose’

Brad Pitt & Angelina Jolie – 2012 Chateau Miraval Cotes de Provence Rose

CeeLo Green – Ty Ku Sake

Channing Tatum – Born and Bred Vodka

Connor McGregor – Notorious Irish Whiskey

Dan Akroyd – Crystal Head Vodka

Dave Matthews – Dreaming Tree Wines

David Beckham – Haig Club Scotch Whiskey

Dennis Rodman – Bad Boy Vodka

Diddy – Ciroc & Delon Tequila

Drake – Virginia Black Whiskey

Drew Barrymore – Barrymore Wines

Fergie – Voli Vodka

George Clooney – Casamigos Tequila

Jay – Z – D’Usse Cognac

Joe Montana – Aviation Gin

Justin Timberlake – 901 Silver Tequila

Kenny Chesney – Blue Chair Bay Rum

Ludacris – Conjure Cognac

Marilyn Manson – Mansinthe Absinthe

Matthew McConaughey – Wild Turkey Bourbon

Ne-Yo – Malbu Red

Pharrell – Qream

 

Pitbull – Voli Vodka

Ryan Reynolds – Aviation Gin

Ryan Seacrest – Casa Dragones Tequila

Sammy Hagar – Cabo Wabo Tequila

Willie Nelson – Old Whiskey River

Wu-Tang Clan Vodka

Interested in getting in on the exciting and lucrative world of creating your own wine, spirit or alcoholic beverage brand?  Then you are in the right place.  Premier Wine & Spirits is a one stop shop wine & spirits development agency that can create your brand for you.  Start to finish. 

If internationally awarded wine and spirits are something that you are interested in pursuing, contact Premier Wine & Spirits for a free consultation today.  We have the knowledge, resources and passion to make your vision a reality.  And we have an award winning palate.

Email Premier’s Vice President Frank Bachurski at Frank@PremierInnovationsGroup.com or Officers@PremierInnovationsGroup.com

Premier Wine & Spirits is a multi-faceted alcoholic beverage umbrella corporation that creates, develops and imports a wide range of alcoholic beverage brands. Premier has a global network conducive to beverage product distribution, alcoholic beverage formulation, full packaging sourcing from start to finish, brand development and all importing/exporting logistics and TTB services. Premier owns their own brands, but also provides these services to other companies that have or wish to develop brands, private label or want to improve their current price structure and brand packaging.

Is The Gin Foundry On Its Way To Becoming The Best Gin In The World?

Gin drinkers and industry professionals are quickly becoming familiar with the name Gin Foundry as the brand continues to impress everyone that has the honor of experiencing it.  And of course when the product most recently arrived at the Los Angeles Spirits Competition, the wins continued with a Silver Medal in taste and a Gold Medal for design/packaging.

These most recent accolades bring The Gin Foundry to the cream of the crop, making it the most award winning brand included in the Premier Wine & Spirits portfolio.  Premier is proud to have taken such a significant role in the production of this final product for Chris McClain of Bon Vivant Brands.  Not only did the Premier team have a hand in the formulation details of the gin itself by utilizing their Swiss Alps facility to blend & bottle the gin, but is also responsible for taking the design concept that was presented for the brand and making it a reality via their production facility.  Taking the visuals presented for The Gin Foundry bottle/label and creating this one of a kind product with a custom molded embossed glass bottle from Premier’s exclusive glass production & decoration facility, laser engraved branded cork and rich embossed label on ultra premium thick print stock with multi level print is something that Premier has taken great pride in specializing in.  The quality of the final experience truly is undeniable.

So just to help you keep track, that’s 9 awards for taste and two awards for design/packaging.  Here is a breakdown below:

TASTE:

World Gin Awards: Gold
Tastings.com: Silver 89 Points
SFWSC: Silver
NYISC: Silver
LA Spirits Comp: Silver
Sip Awards: Silver
ADI: Bronze
ACS: Bronze
NYWWSC: Bronze

Design/Packaging:

LA Spirits Comp: Gold
Creative Quarterly: Gold

The brand has literally won an award in every single competition and convention it has entered.  And the celebrations will continue as the brand plans to enter all of the most highly recognized competitions worldwide in hopes to spread the word that The Gin Foundry is raising the bar in the gin community.

More information on The Gin Foundry brand:

The Gin Foundry Europa contains 10 carefully selected botanicals sourced from along the Mediterranean Trade Routes (Ingredients: Juniper: Macedonia, Coriander: Bulgaria, Angelica Root: Belgium, Orris Root: Morocco, Fennel Seeds: Turkey, Bitter Almond: Spain, Orange Peel: Spain, Lemon Peel: Spain, Basil: Egypt, Grapefruit: Turkey). The botanicals are steeped in pure grain spirit overnight and then expertly distilled in a traditional copper pot still in the United Kingdom. Before bottling we blend our spirit with pure Mountain Spring Water in Switzerland.

About Premier Wine & Spirits:

If internationally awarded wine and spirits are something that you are interested in pursuing, contact Premier Innovations Group for a free consultation today.  We have the knowledge, resources and passion to make your vision a reality.  And we have an award winning palate.

Email Premier’s Vice President Frank Bachurski at Frank@PremierInnovationsGroup.com or Officers@PremierInnovationsGroup.com

Premier Innovations Group is a multi-faceted alcoholic beverage umbrella corporation that creates, develops and imports a wide range of alcoholic beverage brands. Premier has a global network conducive to beverage product distribution, alcoholic beverage formulation, full packaging sourcing from start to finish, brand development and all importing/exporting logistics and TTB services. Premier owns their own brands, but also provides these services to other companies that have or wish to develop brands, private label or want to improve their current price structure and brand packaging.

Pop’s Whiskey Announcement

A whiskey story…  We at Premier Wine & Spirits recently secured a new client based in Philadelphia who contracted us to create his whiskey brand from scratch. Our company has been doing more and more brand building and sourcing for products within our industry and this is one of 4 brand builds Premier has done in the past two months alone.

This project was unique in the fact that our client had a very specific story he wanted to tell through the packaging and taste of the product. Jason (the brand owner) wanted to create an Irish whiskey that shared the story of his ancestors’ immigration from Ireland to the United States. He wanted this conveyed in not only the formulation but in the label design as well. So Jason and our CEO, Noah traveled to Ireland to visit one of the oldest and most acclaimed whiskey distilleries in the world, where they formulated the perfect blend to use for this project.  This distillery has created countless award winning formulas and it is a true honor to work with them.  The whiskey will originate in Ireland and be shipped to the US, where it will be aged in American bourbon barrels for the finishing touch. Just as his ancestors originated in Ireland and traveled to the US for opportunity, where their roots took hold to build a better life. So when I started to conceptualize the design, it needed to be just as customized to the story as the whiskey itself. Jason wanted to pay homage to his great grandfather Pop’s McCann by naming the brand after him, as well as featuring his likeness on the bottle itself.

Pop’s McCann

So with the name Pop’s Whiskey in mind, and a vintage photo of great grandfather McCann himself, the creative process begins.

We wanted a thick, weathered paper for the label to represent the “traveled” nature of the brand. I pulled together a list of elements that rang true to the story being told. An imprinted image of the historic coffin ships that Jason’s ancestors sailed on from Ireland to the US.

The fleur de lis in the background to represent their arrival to the southern NOLA port. Laser etched Gaelic Irish crosses representing their true Irish ancestry and “Jeff Cap” debossed on the top of the cap accompanied by the saying, “It’s Where I Hang My Hat”.

Jason could not have been more excited with the final product and we could not be more proud to tell his story by creating a brand that truly encompasses the past, present and future of his personal journey. Pop’s Irish Whiskey has become more than a product, but a true embodiment of one family’s voyage, conveyed through a whiskey story.

As the brand build comes to completion, Jason has informed us that he is so pleased with the process that he has invited our company Premier Wine & Spirits to become an equity partner in the brand. Which brings me to announce that Premier will now be part owner as well as representing Pop’s Irish Whiskey worldwide. The product is being launched in Pennsylvania as we speak, and we strongly recommend you pick a bottle up for yourself and give it a try. It is a truly unique brand with an equally remarkable story, as you now know.

On the road.

We are also currently in the process of 3 more brand builds for clients from all areas of the globe, and with such a focus on building brands for others, we will keep you in the loop on all the big announcements and product launches to come!  With our new partnerships and facility capabilities we have become a true one stop shop for any and all needs in the wine & spirits industry.  With everything that is going on it is hard to keep everyone up to date on things, but you can read all about our latest projects on our completely revamped website HERE.

-Frank Bachurski – Vice President

The Gin Foundry Europa Wins On Both Coasts, Making This 7 In A Row

The Gin Foundry Europa London Dry Gin has been awarded a Silver Medal in the San Francisco World Spirits Competition and a Silver Medal in the New York International Spirits Competition. This marks the 6th and 7th awards out of 7 competitions that Europa has entered in the last 9 months making it one of the most awarded gins of the year.

April 13th-15th celebrated the 18th San Francisco World Spirits Competition; it was founded in 2000 as a way to recognize exceptional products in the spirits industry. The 2018 Competition was the biggest in its history, featuring more than 2,200 entries and is considered to be the most influential spirits competition in the world. Medal winners represent some of the finest products from around the world. An SFWSC medal has become a recognized affirmation of high quality and one of the most reliable and universal indications of a spirit’s excellence. Products awarded a Silver medal are outstanding in their category. They show refinement, finesse, and complexity. They are among the best examples of their particular category.

The 9th New York International Spirits Competition was held in the heart of Manhattan April 22nd. Close to 600 spirits from around the world competed in a blind tasting judged by top spirits buyers from around the New York metropolitan area. The New York International Spirits Competition is one of the most respected international spirits competitions in the world as it is the only competition where all the judges are real trade buyers judging the liquid by its category and actual price!

The Gin Foundry Europa was previously awarded a Gold Medal by The World Gin Awards, a Silver Medal from Tastings.com and Bronze Medals from the American Distilling Institute, American Craft Spirits Association and the New York World Wine and Spirits Competition.

Upon winning two more awards, company founder Chris McClain said, “It is truly humbling to be recognized by our peers and industry experts for the hard work, passion and love that we put into Europa. We fully believed that we had created something special but to receive this much acknowledgement this early is something really special. We are already working on our next gin and hope to be able to share that with our fans later this year.”

The Gin Foundry Europa contains 10 carefully selected botanicals sourced from along the Mediterranean Trade Routes (Ingredients: Juniper: Macedonia, Coriander: Bulgaria, Angelica Root: Belgium, Orris Root: Morocco, Fennel Seeds: Turkey, Bitter Almond: Spain, Orange Peel: Spain, Lemon Peel: Spain, Basil: Egypt, Grapefruit: Turkey). The botanicals are steeped in pure grain spirit overnight and then expertly distilled in a traditional copper pot still in the United Kingdom. Before bottling we blend our spirit with pure Mountain Spring Water in Switzerland.

If internationally awarded wine and spirits are something that you are interested in pursuing, contact Premier Innovations Group for a free consultation today.  We have the knowledge, resources and passion to make your vision a reality.  And we have an award winning palate.

Email Premier’s Vice President Frank Bachurski at Frank@PremierInnovationsGroup.com or Officers@PremierInnovationsGroup.com

Premier Innovations Group is a multi-faceted alcoholic beverage umbrella corporation that creates, develops and imports a wide range of alcoholic beverage brands. Premier has a global network conducive to beverage product distribution, alcoholic beverage formulation, full packaging sourcing from start to finish, brand development and all importing/exporting logistics and TTB services. Premier owns their own brands, but also provides these services to other companies that have or wish to develop brands, private label or want to improve their current price structure and brand packaging.