Entries by Frank Bachurski

Diageo sells 19 brands to Sazerac for $550 million

Beverage industry master company Diageo is selling 19 of its brands to US based company Sazerac in $550 million deal.  Reasoning for this is said to be that Diageo is increasing its focus on premium spirits. This transaction is expected to take place in early 2019 and will net Diageo over $436 million after taxes […]

Amazon Launches Its First Private Label Whiskey

Not only does Amazon now deliver wine and spirits right to your door, but now they have taken it a step further.  Yes Amazon has now too released their very own brand in the whiskey category, following the slue of celebrities and mainstream companies jumping on the ever so lucrative liquor train. Behold the first […]

How To Create A Vodka Brand

The opportunity in the global wine and spirits sector is on fire.  You have probably heard of some pretty amazing success stories in the mainstream media regarding celebrities and entrepreneurs making their way into the ever growing wine & spirits industry. There is quite a bit of data available to provide a comprehensive overview of […]

Noah Cohen – Premier CEO

Noah Cohen – Featured CEO of Premier Innovations Group / Premier Wine & Spirits. Noah Cohen, an entrepreneur with over 17 years experience in start-up development, founded Premier Innovations Group in 2007 by integrating a strong cultural foundation while developing a team of experts to compliment his sales and relationship driven style. Mr. Cohen assembled […]

Cosmopolitan Diva Sparkling Wine Flavors Launch In US

Premier Innovations Group will now be launching all four flavors of Cosmopolitan Diva Sparkling Wine in select cities throughout the United States.  This comes following tremendous growth in brand awareness and a quickly spreading demand for product. Premier Innovations Group was first introduced to the Cosmopolitan Diva Sparkling Wine brand in 2016. Immediately upon reviewing […]

Stateside Urbancraft Vodka – Federal Distilling

Stateside Urbancraft Vodka – Federal Distilling As a growing company in the wine & spirits industry we find it necessary to keep an eye out for up and coming brands that are making waves in their category.  Craft spirits are growing at a tremendous rate and some of the most interesting products I’ve personally come […]

25 Celebrity Owned Alcohol Brands

Celebrities and alcohol! Nothing new to the world but the impact continues to impress and the list continues to grow!  Many brands have cashed in on their celebrity endorsements when it comes to celebrity based marketing campaigns, and now it has gone a step further.  Celebrities and their agents are identifying that not only can […]

Pop’s Whiskey Announcement

A whiskey story…  We at Premier Wine & Spirits recently secured a new client based in Philadelphia who contracted us to create his whiskey brand from scratch. Our company has been doing more and more brand building and sourcing for products within our industry and this is one of 4 brand builds Premier has done […]