Diageo sells 19 brands to Sazerac for $550 million

Beverage industry master company Diageo is selling 19 of its brands to US based company Sazerac in $550 million deal.  Reasoning for this is said to be that Diageo is increasing its focus on premium spirits.

Diageo sells 19 brands to Sazerac for US$550m

Diageo sells 19 brands to Sazerac for US$550m

This transaction is expected to take place in early 2019 and will net Diageo over $436 million after taxes and other costs.

Some of the brands that will be included in the sale are Meyer’s Rum, Romana Sambuca, Seagram’s VO, Seagram’s 83, and Seagram’s Five Star, Parrot Bay rum, Popov Vodka, Yukon Jack, Goldschläger, Stirrings mixer, Scoresby blended Scotch, Black Haus, Peligroso Tequila, Relska Vodka, Piehole whiskey, Booth’s gin and John Begg blended Scotch.

Diageo sells 19 brands to Sazerac for US$550m

Diageo sells 19 brands to Sazerac for US$550m

Ivan Menezes, chief executive of Diageo, said: “Diageo has a clear strategy to deliver consistent efficient growth and value creation for our shareholders.”

“This includes a disciplined approach to allocating resources and capital to ensure we maximize returns over time.”

“Today’s announcement is another example of this strategy in action. The disposal of these brands enables us to have even greater focus on the faster growing premium and above brands in the US spirits portfolio.”

Jake Wenz, Sazerac’s chief operating officer, added: “We are delighted to acquire these iconic brands from Diageo and are looking forward to working closely with our wholesalers and customers to provide the focus to maximize the full global potential of the brands.”

Create Your Own Wine & Spirits Brand Today

Create Your Own Wine & Spirits Brand Today

Interested in getting in on the exciting and lucrative world of creating your own wine, spirit or alcoholic beverage brand?  Then you are in the right place.  Premier Wine & Spirits is a one stop shop wine & spirits development agency that can create your brand for you.  Start to finish. 

If internationally awarded wine and spirits are something that you are interested in pursuing, contact Premier Wine & Spirits for a free consultation today.  We have the knowledge, resources and passion to make your vision a reality.  And we have an award winning palate.

Email Premier’s Vice President Frank Bachurski at Frank@PremierInnovationsGroup.com or Officers@PremierInnovationsGroup.com

Premier Wine & Spirits is a multi-faceted alcoholic beverage umbrella corporation that creates, develops and imports a wide range of alcoholic beverage brands. Premier has a global network conducive to beverage product distribution, alcoholic beverage formulation, full packaging sourcing from start to finish, brand development and all importing/exporting logistics and TTB services. Premier owns their own brands, but also provides these services to other companies that have or wish to develop brands, private label or want to improve their current price structure and brand packaging.

Amazon Launches Its First Private Label Whiskey

Amazon Launches Bowmore Whiskey

Amazon Launches Bowmore Whiskey

Not only does Amazon now deliver wine and spirits right to your door, but now they have taken it a step further.  Yes Amazon has now too released their very own brand in the whiskey category, following the slue of celebrities and mainstream companies jumping on the ever so lucrative liquor train.

Behold the first exclusive bottling of a single-malt scotch by Bowmore & Amazon.  This limited-edition product was apparently matured in French oak barrels and is bottled at 48.9% ABV.  Given Amazon’s reputation for success, this is obviously a must try.

The bottle is said to feature aromas of candied apple, honey and light peat smoke, with a palate of “rich toffee, wild honey and exotic spices.”  It is available for $153/bottle.

You can see where Amazon is headed with this release, and I think we can foresee a bright future in wine & spirits for this worldwide retail giant.

As of right now this limited release will only be available in the U.K., Germany, Spain, Italy, France and Japan.  But if their track record is any indicator of growth and expansion, we will all be seeing this brand on local store shelves soon I am sure.

Create Your Own Wine & Spirits Brand Today

Interested in getting in on the exciting and lucrative world of creating your own wine, spirit or alcoholic beverage brand?  Then you are in the right place.  Premier Wine & Spirits is a one stop shop wine & spirits development agency that can create your brand for you.  Start to finish. 

If internationally awarded wine and spirits are something that you are interested in pursuing, contact Premier Wine & Spirits for a free consultation today.  We have the knowledge, resources and passion to make your vision a reality.  And we have an award winning palate.

Email Premier’s Vice President Frank Bachurski at Frank@PremierInnovationsGroup.com or Officers@PremierInnovationsGroup.com

Premier Wine & Spirits is a multi-faceted alcoholic beverage umbrella corporation that creates, develops and imports a wide range of alcoholic beverage brands. Premier has a global network conducive to beverage product distribution, alcoholic beverage formulation, full packaging sourcing from start to finish, brand development and all importing/exporting logistics and TTB services. Premier owns their own brands, but also provides these services to other companies that have or wish to develop brands, private label or want to improve their current price structure and brand packaging.

How To Create A Vodka Brand

The opportunity in the global wine and spirits sector is on fire.  You have probably heard of some pretty amazing success stories in the mainstream media regarding celebrities and entrepreneurs making their way into the ever growing wine & spirits industry.

There is quite a bit of data available to provide a comprehensive overview of the global spirits world.

The global spirits sector was valued at $689.1 billion USD in 2017 and is forecast to record a CAGR of 4.5% in value terms during 2017–2022.  So as you can see, the time to enter is now.  Asia-Pacific was the largest market for spirits, accounting for a 57.8% share of total value sales in 2017. The UK emerged as the largest market in Western Europe with a value share of 24.4% in 2017, while the UAE was the largest in the MEA region with a value share of 61% in 2017.  The US market consistently acts as a trendsetter market for global brands and is at the front of the market push as well.

Premier Innovations Group can work with you to show you how to create a vodka brand as well as any other alcoholic beverage brand in the industry.  We are one of the leaders in alcoholic beverage brand development and have the ability to bring you award winning formulas in any category including vodka, whiskey, rum, gin, tequila, cognac, scotch, wine, champagne and more.  With brand acquisitions now in the Billions of dollars, you may want to take a serious look into creating your own. And here’s how:

We provide a start to finish solution and can help you take your project from concept to reality for a fraction of the time and money, because we handle every step of the process in house. We are truly a one stop shop for alcoholic beverage brand building.  We have the relationships to scale your business worldwide.

Award Winning Spirits Formulas Made From Scratch

Premier has a global network that solidifies us as leaders in beverage development, alcohol formulation, full packaging design, sourcing, importing, exporting, TTB services and so much more. From designing the perfect brand identity and packaging, to knowledge of the market place, to years of sales experience & industry relationships.

We create innovative packaging that will stand out on the shelf, we source the finest ingredients in the world for the perfect tasting formula, and navigate shipping logistics, federal clearances, wholesale and distribution.

Custom Glass Bottle Manufacturing And Stock Bottles Available

Our expertise does not stop there.  We specialize in event based marketing and activations to engage the consumer personally, so they can see, touch and taste your brand! On and off premise! After all, once you have this amazing product, you are going to want everyone to try it!

Our ability to place your brand in major media outlets and videos will create worldwide awareness and get your product in the mainstream. Wouldn’t you love to see your vision come to life on the big screen?

The best design, the finest ingredients, the highest quality packaging and the best team in the business, we have you taken care of from start to finish, and we have the satisfied clients to prove it. That is how Premier brand building is raising the bar in the spirits industry. If it sounds too good to be true, try us. Let’s hear your ideas.

Brand Development Experts Who Specialize In Spirits Brand Packaging

And if you already have a brand and need help growing awareness or cutting costs, we also private label and can improve your current brand packaging while saving you costs on glass & materials.

Don’t sit on the sidelines and listen to multi million dollar brand buyouts. Take the first step toward launching your brand. Contact us to see if you qualify for a free personal consultation from our executive team today.

Leaders in alcoholic beverage brand creation and development.

Read through our 7 step process to take you from concept to completion on how to start a spirits brand HERE.