A Gold Medal win at the 2012 SIP Awards solidify Clique Vodka’s smooth, impeccable quality among the top vodka’s in the world during the consumer-judged blind taste test competition.
Pittsburgh, PA (August 16, 2012)—It has only been two years since Premier Innovations Group’s first liquor brand, Clique Vodka, hit the shelves. In that time period, the core team based out of Pittsburgh, Pennsylvania has grown the brand by leaps and bounds. 2012 is proving to be a knock-out year for Clique, adding a third award for quality and taste in just five months.
The most recent of the three awards is the Gold Medal at the SIP (Spirits International Prestige) Awards International Spirits Competition. This competition is completely focused on the consumer, having them do blind taste-tests and rating spirits in multiple categories. This is the only international spirit competition that delivers the opinions, thoughts and voices of the consumers to the general public.
Clique’s first Gold Medal of the year came from the prestigious Los Angeles International Wine & Spirits Competition, celebrating its 73rd year. Annually they see nearly 4,000 wines and spirits from around the globe. An esteemed panel of 100 international judges uses a blind-tasting method, maintaining the highest standards of integrity and professionalism that has remained the competition’s foundation for seven decades.
Winning the Silver Medal at the San Francisco World Spirits Competition was a reputable way for Clique to start off 2012. With this being the oldest, largest and most recognized competition in the spirits industry, it has solidified the brand as a true competitor in the vodka industry, taking market share from some of the best known brands in the world.
“We made the decision to enter all three spirits competitions feeling confident that the judges would recognize the quality of our exceptional formula and respond positively”, said Noah Cohen, CEO of Premier Innovations Group. “The outcome of our three-medal victory solidifies what we already knew as a company, and now our consumers do not have to take our word for it. The medals are proof that Clique Vodka provides an incredible value and exceptional quality at an affordable price in the mid-shelf arena. High-priced vodkas boasting supposed exceptional quality with unbelievable production stories are nothing but smoke and mirrors. We are making a bold statement with our brands, which is that price rarely dictates how good a products quality is. Our culture is to put our consumers first.”
On pallet entry, Clique has a bold, creamy flavor reminiscent of Russian vodkas, but has a smooth, light sweetness on the finish with no burn to the throat. The formula gives it the components of an imported Eastern European traditional brand with the aftertaste of a crafted, limited batch vodka.
Clique Vodka is intricately crafted in the Baltic region of North Eastern Europe by fine vodka artisans in the country of Latvia. Clique combines Russian production standards of distillation and the highest level of Russian equipment. The natural spring water of the vast Latvian forestry sets Clique apart by enhancing the vodka’s body, texture and smoothness. Clique combines amazing Russian quality and tradition with natural artesian water of Latvia and the finest premium wheat grains grown in Europe. The end result is a product that cannot be matched in quality and smoothness anywhere in the world. With its alternative imagery, Clique vodka boasts an incredible value along with a super premium quality at only $15-18 per bottle.
For additional information, contact: Lauren Norris, Premier Innovations Group – LNorris@PremierInnovationsGroup.com.
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About Premier Innovations Group
Premier Innovations Group is a multi-faceted alcoholic beverage importing Umbrella Corporation that develops internal private label brands while penetrating markets with in- house fusion of viral event-driven entertainment, art and design. Premier has a global network conducive to beverage product distribution, development and logistics with full importing and exporting services. Premier also provides these services to other companies that have or wish to develop brands that can complement our portfolio.